Credential(s) Offered
Measurable Skill Gain Leading to a Credential
Method of Delivery
In Person
When offered
Daytime Hours
Instructional Program (CIP)
Description
With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important every brand be well-versed in digital marketing & analytics fundamentals whether they work in B2B or B2C. This course will provide a solid foundation in the key concepts for these exciting fields based on current fundamentals used in industry. Students will examine these topics firsthand through group projects and exercises ranging from brand development, competitive analysis, content creation and social media marketing. Throughout the course students will work with actual agency clients to build marketing strategies while developing a full campaign for their final project. Each student will leave the course with professional analytics certifications in both Google Analytics GA4 and SEMRush.
Details
Program Length (Weeks)
8
Hours
160
Entrance Requirements
High School Diploma or Equivalent
School
University of Missouri-Kansas City
WIOA Approved Program
Yes
Curriculum Competency Based
A mid-term knowledge assessment; final project
Training Location(s)
112 E Missouri Ave., Kansas City, MO
Local WIB
2 - Workforce Investment Area II
Name of Credential
Certificate
Type of financial aid offered or have access to
Workforce agencies
Refund Policy
No refund after first class
Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?
No
Is this proposed curriculum considered a nontraditional program of training services for women?
No
Is this proposed curriculum considered a nontraditional program of training services for men?
No
Cost Items
In-State Tuition
$6,495.00
Total In-State Program Cost
$6,495.00
